Can Headlines Help?

How To Create Headlines To Invigorate Your Sales Letters?

Every one of your marketing tools would require a headline. Headlines draw attention, make your message simple to read, get your key selling points across, and prompt your customer to buy the product and service.

Use headlines regularly in your sales letter to help people get your main message without having to grope about too much.

Headlines range from "hit-you-in-the face" to more understated ones that don't appear like a headline at all.

Your headline gets noticed when it appeals to the reader's interests. You must use your headline to point out a difficulty the reader has or something you know the reader feels powerfully about.

Seven Sure-Fire Headlines

a. Ask a Question. "Are you worried about becoming fat and flabby?" A question headline forces the reader to answer in her mind. You mechanically get the prospect involved in your message.

b. Begin your headline with "How to." "How to lose 15 pounds in 3 weeks." People love information that illustrates how to do something valuable.

c. Provide a testimonial. The advice of a satisfied customer can act as a catalyst in pursuing others to buy from you.

d. Issue a command. Some traditional headlines order readers to "Aim High" and "Move Ahead” and so on. Turn your most significant benefit into a strong headline.

e. Significant news makes a good headline. This especially works well for huge changes in your organization or the introduction of savvy new products.

f. Headline a last date for a special offer. Most of us are always too busy and tend to put off taking action. "Save Money Now" and "Get Bonus If You Buy Now” offer augment response.

g. FREE offers often draw the greatest response. There is a myth that wealthy or professional customers are turned off by free offers. This is not accurate at all. Just customize your free offer so as to match the style of your customers or industry.

Prospects are always hard-pressed for time. They are barraged with hundreds of ads, sales letters, postcards, and commercials every day. They tend to tune out any advertising message that looks like it will take quite long to figure out. Headlines help them decide. So focus on them.


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